New Practice Intelligence

Know about new medical practices before they pick your competitor.

We monitor the National Provider Identifier Registry weekly. When a new practice registers, you get the lead. Contacts, specialty match, and a 30-day head start.

Request a Sample Feed See How It Works
1.9M+
NPI organizations tracked
$0
setup fee
30-day
quality guarantee

The Problem

You find out about
new practices too late.

  • Most vendors discover new practices 6-12 months after they open
  • By then, they've already picked an EHR, billing, and PM platform
  • Directories and Google listings are lagging indicators
  • Your competitors are waiting for the same signals you are

The Fix

NPI registration is
day one.

  • Every practice must register with the NPI Registry before seeing patients
  • It's a federal event. Binary, timestamped, impossible to fake
  • We monitor it weekly and match to your target specialties
  • You get the lead with a 30-60 day head start on every competitor

What You Get

A list of new clinics.
Filtered for your specialties.
Delivered every Monday.

New medical practices that just registered with the federal NPI registry, matched to your specialties, with the decision-maker's contact info and a 30-60 day head start on every competitor.

Sample weekly feed
Practice
Specialty
Contact
Window
Horizon Family PracticeScottsdale, AZ · Registered Jan 12
Family Medicine
Dr. Lisa Tran
ltran@horizonfamilypractice.com
~48 days
Bayview Urgent CareTampa, FL · Registered Jan 14
Urgent Care
James Kowalski
jkowalski@bayviewurgentcare.com
~46 days
Clearpath Behavioral HealthAustin, TX · Registered Jan 15
Mental Health
Dr. Nadia Okafor
nokafor@clearpathbh.com
~45 days
›
New practices onlyScored to filter re-registrations
›
Your specialtiesMapped to NPI taxonomy codes
›
Verified contactsOwner, office manager, direct dial
›
30-60 day windowBefore they pick a competitor

How It Works

From federal registry
to your reps' desks.

Every practice in the US must register an NPI before seeing patients. We turn that public data into a filtered, enriched, ready-to-work lead list. Every week.

01
The source

The National Provider Identifier Registry is maintained by CMS, the same agency that runs Medicare. Every medical practice in the US must register before seeing patients.

It's not scraped data. It's not intent signals. It's a federal requirement with an exact registration date.

When a new practice appears in the registry, it's a binary fact: this business just entered the market and needs to select its core software stack (EHR, billing, practice management, patient engagement) within 30-60 days.

02
The filter

Not every NPI registration is a genuinely new practice. Corporate restructures, subpart registrations, and provider re-enrollments create noise.

Our scoring algorithm distinguishes real new practices from administrative events, so your feed stays clean.

We map your ICP to NPI taxonomy codes so you only see what's relevant to you.

Example mapping Your ICP: Ambulatory EHR for primary care

Mapped to:
  207Q – Family Medicine
  207R – Internal Medicine
  208D – General Practice
  208000 – Pediatrics
03
The enrichment

The NPI record includes the authorized official who registered the practice, usually the owner or founding physician.

We enrich from there to find practice owner, office manager, and medical director contacts with verified email and direct dial.

Enriched contact Dr. Lisa Tran, Authorized Official
ltran@horizonfamilypractice.com (verified)
+1 480 629 3184 (direct dial)
linkedin.com/in/lisatranmd
04
The delivery

Your feed arrives every Monday as a CSV, CRM import, or direct integration. Practice name, specialty, location, registration date, decision-maker contacts. Everything your reps need to start working the lead immediately.

One call to configure your specialties and geography. First feed within a week. No setup fee, no long onboarding. The data already exists, we just need to point it at your ICP.

Pricing

Coverage that matches how you sell

All clinic types included at every tier. Price scales by geographic coverage, matching how healthcare SaaS teams are actually organized.

State
$250/mo
1 state · All clinic types
  • All new practice registrations in one state
  • Matched to your target specialties
  • Weekly delivery with contacts
  • New practice scoring (no false positives)
  • 30-day quality guarantee
Get Started
Regional
$500/mo
Up to 5 states · All clinic types
  • Everything in State, across up to 5 states
  • Territory-aligned coverage
  • Priority enrichment for decision-maker contacts
  • Geography-specific volume reporting
  • 30-day quality guarantee
Get Started
National
$1,000/mo
All 50 states · All clinic types
  • Full national coverage, every new practice
  • All specialties matching your ICP
  • Full contact enrichment on every lead
  • Monthly volume and conversion reporting
  • 30-day quality guarantee
Get Started
+Outreach Add-On
We email new practices on your behalf. Separate sending infrastructure, zero risk to your domain. You just take the meetings.
+$1,000/mo

Pay annually and get 2 months free. Month-to-month, cancel anytime.

The Guarantee

Qualified new practice leads in 30 days, or your first month is free.

If the new practice leads we deliver in your first 30 days don't meet the standard (real new practices, matching your target specialties, with working contact info) your first month is on us.

Hold Us To It

FAQ

Common questions

How is this different from Apollo or ZoomInfo?
Apollo and ZoomInfo give you contacts at existing companies. We give you companies that didn't exist last week. By definition, brand-new practices aren't in sales databases yet. They haven't built a web presence, they're not in directories, they don't have LinkedIn company pages. NPI registration is the only signal that catches them at day one.
How many new practices register each month?
Nationally, roughly 2,000-4,000 new practice registrations per month across all specialties. For a specific specialty like family medicine, that's 200-400/month. For urgent care, 50-100/month. We calibrate the feed to your target specialties so you only see what matches your ICP.
What specialties do you cover?
We cover 16 specialty categories with hundreds of taxonomy codes underneath: Family Medicine, Internal Medicine, Urgent Care, Dental, Mental Health, Physical Therapy, Dermatology, Pediatrics, OB/GYN, Chiropractic, Ophthalmology, Cardiology, Orthopedics, Oncology, Gastroenterology, and more. If a practice type registers with the NPI, we can track it.
Can't we just check the NPI registry ourselves?
You absolutely could. The registry is public. But pulling weekly, filtering by taxonomy, scoring for genuine new practices vs. corporate re-registrations, enriching decision-maker contacts, and packaging for your reps is 10-15 hours/week of analyst work. We've already built the pipeline. You're paying for the processing, not the data.
What does the outreach add-on include?
We run cold email campaigns to new practices on your behalf using separate sending infrastructure. Zero risk to your primary domain. Sequences are written specifically for new practice outreach (congratulating them on opening, positioning your product as the tool they need before their first patient). You just take the meetings that come in.
How quickly do I see results?
Your first feed arrives within one week of onboarding. Most clients see their first meeting booked within 30-60 days. The 30-day guarantee protects you. If data quality isn't there, your first month is free. No long ramp, no 6-month pilot. The data exists today, we just need to configure your filters.

Get Started

See a sample feed for your specialty

We'll pull a week of new practice registrations matching your target specialties, with contacts, taxonomy match, and registration dates. No commitment.

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devon@smartbound.ai  ·  smartbound.ai